Recently in a conversation with my brother, he mentioned that he had began leading worship for a church and had gotten a great response from a service he had put together because it had a couple of modern hymn arrangements.
It reminded me that hymnody has been a great way of bridging the generational gap that many churches face in a number of ways:
One of the most powerful ways to convey a message is to combine it with an image and make it tangible. Jesus was the master of teaching using imagery to help people both remember his message as well as calling people to look a little closer and pay attention a little better. He used images of sheep, buried treasure, light and dark, living water, and hundreds of others.
As I’ve said in my post on having a visual artist as part of your team, here are some reasons why images are so powerful:
- 65 percent of people are visual learners
- The brain processes visual information 60,000 faster than text
- 90 percent of the information that the brain processes is visual
- Visual aids increase learning by 400 percent
Now imagine taking the power of what people see and making sure everyone walks away remembering what God said to them during the service. That’s why so many churches are using Sermon Series Branding as part of their tools to convey the truth of God and the gospel of Jesus Christ.