One of the most powerful ways to convey a message is to combine it with an image and make it tangible. Jesus was the master of teaching using imagery to help people both remember his message as well as calling people to look a little closer and pay attention a little better. He used images of sheep, buried treasure, light and dark, living water, and hundreds of others.
As I’ve said in my post on having a visual artist as part of your team, here are some reasons why images are so powerful:
- 65 percent of people are visual learners
- The brain processes visual information 60,000 faster than text
- 90 percent of the information that the brain processes is visual
- Visual aids increase learning by 400 percent
Now imagine taking the power of what people see and making sure everyone walks away remembering what God said to them during the service. That’s why so many churches are using Sermon Series Branding as part of their tools to convey the truth of God and the gospel of Jesus Christ.
Imagine, you’re looking for a church because you haven’t been to one in a while and you see an image posted on Facebook by one of your friends advertising a new sermon series on being honest with God about the things you’re struggling with. So you click on the image and it gives you a link to the church’s website and on the front of the website is the same graphic but bigger. You click on that link and it tells you the sermons over the next couple of weeks will talk about major disappointments, dealing with death, hard relationships and others. So you decide you’re going to visit this church because they might answer some hard questions you’ve had recently. As you pull up to the church you see a banner outside with the same image from the sermon series. As you walk in to the worship space someone hands you a bulletin with the image you’ve now seen at least 4 times before you ever hear the sermon. As the service begins someone stands on stage and says that they’re glad you’re there and that God is more understanding of our pain than anyone else could be and that he wants us to be honest about our doubts and fears and tell him directly without fear. They then read one of the psalms. As the preacher is preaching you realize how the images you have been seeing fit together and help you understand what he’s talking about. All of this is happening on a stage that is decorated and lighted with the colors and images of the sermon series graphic.
All of this helps people engage with your message before they ever step foot in your church. Even when they do come into your church, the images are further tied to the words and experiences by the printed materials, media and stage design. When you combine all of these things with the gospel, you have an incredibly powerful formula for people remembering what they’ve learned and experienced. The repetition of images and language of your sermon series graphics help overcome the clutter of a world where we are bombarded by images of worthless things.
I’ve seen it happen over and over again. We live in a time of great resources that are readily available. I’m going to suggest some of the best resources that I have found.
However, not every church has a graphic designer on staff or sitting in their congregation. So I’m trying to help out by offering some personally designed sermon graphic packages to help a church facilitate the same experience I’ve describe above. No graphic designer needed, just download and put them in your presentations, print them on your church printer or send them off for a more professional product.
Each of the packages include web materials for Facebook and Instagram as well as your website. There are printed materials available to upload and order like postcards, invitation cards and bulletin covers. In addition there are presentation graphics for scrolling announcements, sermon titles and sermon backgrounds. All of these are compatible with ProPresenter, MediaShout, Easy Worship and Powerpoint. If you know how to use Photoshop we’ve included the .PSD files, but if not and you’re looking for a quick and easy solution we’ve provided .jpg files for simple plug and play. Sign up for our newsletter and you’ll get a free graphic bundle to see for yourself how they work.
Check out the Sermon Series Printing Instructions to find out how and where to order the postcards, invitation cards, and bulletin covers.
Make sure to check out these other great graphics resources that I personally endorse and use (for sermon series graphics):
- gracewaymedia.com: This service has been a lifesaver. They offer a subscription service for motion backgrounds and graphics but the biggest feather in their cap is the ability to download their Photoshop files. I use them for promotional materials for events and some for sermon branding. This saves a ton of time creating things from scratch and makes a nice starting point.
- centerlinenewmedia.com: I went ahead and purchased an annual subscription with these guys because I found myself gravitating towards their sermon illustrations and video backgrounds on Worshiphouse and in the long run it saved me money to download everything they make. However, they now have a section with sermon graphics that are pretty great that have photoshop files available.
- creationswap.com: Creationswap is a combination website that allows artists to give away and sell their graphics. This is a place I go to for inspiration as well as free graphics to slap into a promo in a pinch. There are ton of really talented artists out there and this is a great way to support them and get great resources for your own church.
- worshiphousemedia.com: Basically the giant warehouse of Christian video resources. They are great for sermon illustrations and motion backgrounds. They also have some decent sermon series graphics as well.
- stufficanuse.com: Free teaching series graphics from Southeast Christian Church. Really great stuff and you can’t beat the price.
- resources.elevationchurch.org: More free resources from another one of the most creative places in the country. Including videos and graphics.
- open.lifechurch.tv: Free resources from Lifechurch with Craig Groeschel. I especially love their sermon series called “you’re dead, now what?”
Additionally, if you are looking for images to make your own sermon graphics here are some great resources.
- sxc.hu: A royalty free stock photo website. Some really nice large format files here for textures.
- lightstock.com: These guys are newer to the scene but basically it is istockphoto for the Church realm. They have a much deeper base of certain images that istock such as for Easter, the cross and Christmas. They are cheaper and in my opinion so much better than a lot of the stuff you’ll get on istockphoto.com because as they say themselves it’s “without the cheese”. Definitely a great site with great products.
- thecreativepastor.com: is an awesome website that has information and posts on how to brand and promote your sermon series. Check it out. You won’t regret it.
What resources would you recommend?